A new site that respects what you already built
Website redesign without losing SEO: how to migrate with care
If your site already shows up on Google, redesigning it is scary for good reason: a careless change can leave broken links and pages people stop finding. A methodical process reduces that risk a lot. Here we explain what to protect in a migration and what our platform does to help, without promising rankings, because nobody can guarantee them.
Quote my redesignThe core idea is simple: Google already knows your addresses and your text. If the new site changes an address without saying where it moved, the search engine and your visitors hit an error. If the new page says something very different from the one that ranked, the search engine has to understand it all over again. Migrating well means changing the minimum necessary and clearly announcing everything that changes.
We are your technology partner, not an agency that hands over a pretty design and says goodbye. We build web applications and desktop software, and also sites that carry a real business. Over our history we have delivered more than 500 projects, and a migration is one of those jobs where care with details matters more than speed.
A website migration SEO checklist you can follow
Before touching anything, take inventory: every address on the current site, which ones receive search visits and which ones have links from other sites. Then decide what stays the same, what moves and what is removed. Keep the same addresses whenever possible, because the address that does not change is the one that needs no notice at all.
Keep the titles, descriptions and text of the pages that bring you visits today, and improve them calmly afterwards, not on the day of the switch. Check that the new site is not blocked for search engines by a forgotten test setting, a classic mistake that a simple review catches before publishing.
301 redirects: telling everyone where each page moved
A 301 redirect is a server instruction that says: this page has moved permanently, and the one you want is this other one. Every address that changes needs its own, pointing to the new page that fits best and not simply to the homepage. When a page really is gone, the right thing is to say so clearly instead of sending everyone to the same place.
Building that list by hand is slow and easy to get wrong. That is why our platform prepares it with you, as explained next. You review it, correct whatever is needed and know what was changed and why.
What our platform does for your migration
When the project starts from an existing site, the platform analyzes the current site: it walks through its pages and records each address along with the response it gives. With that it builds a redirect map from the old address to the new one, and shows a confidence level per row so you know which ones deserve a closer look.
You can edit any row from the client portal. The rows you correct by hand are respected: when the map is recalculated because you pick a different design direction, your corrections are not overwritten. The map downloads in three formats, for an Apache server, for an nginx server or as a CSV file, depending on the hosting you use. You also receive a work plan with the migration steps.
After launch: sitemap and Search Console
Publishing is not the end. Update the sitemap with the new addresses, submit it in Search Console and watch the coverage and error reports over the following weeks. Test a sample of the old addresses to confirm they redirect where they should. Some movement at first is normal while the search engine crawls the site again, and how long that takes cannot be set in advance.
With us progress is visible in the client portal, work starts once the first credit package is paid, and what is delivered carries a 30-day warranty. Later changes are requested from the portal and paid with credits that do not expire. Basic hosting is included for up to one year, with daily backups and Cloudflare.
Questions about redesigning without losing SEO
Can I redesign my site without losing rankings?
You can cut the risk a lot by keeping addresses and content that work, redirecting everything that changes with 301s and checking Search Console. What we cannot do, and nobody can, is guarantee rankings.
What is a 301 redirect?
It is a server instruction saying a page has moved permanently to another address. Visitors and search engines then reach the new page instead of hitting an error.
Do you build the redirect map for me?
The platform analyzes your current site and proposes the map, with a confidence level per row. You review and edit it from the portal and download it for Apache, nginx or as CSV.
What if my current site is already offline?
A new site can still be built, but without analyzing the old one there is no automatic redirect map. Tell us which addresses you remember and we handle it case by case.
How much does a migration cost?
It depends on how many pages and features your site has. You describe your case and receive an estimate by email in minutes, no calls, using fixed-price credit packages.